Featured
Athletes8 min read
How to Build a Sponsorship Kit That Actually Gets Noticed by Brands
Your sponsorship kit is your first impression. Here's exactly what brands look for, and how to stand out from the hundreds of athletes reaching out.
Sponsorship Playbook
Market data, negotiation tactics, and proven strategies for pickleball athletes and the brands that sponsor them.
Industry10 min read
The Pickleball Sponsorship Market in 2026: What the Numbers Actually Show
Pickleball sponsorship spending has tripled since 2023. We break down where the money is going, which brands are entering, and what it means for athletes.
Feb 15, 2026Read more
Athletes7 min read
5 Mistakes That Kill Your Sponsorship Chances (and What to Do Instead)
We asked 50 brand managers what makes them pass on an athlete. These five errors came up repeatedly, and they're all fixable.
Feb 10, 2026Read more
Brands11 min read
A Brand Manager's Playbook for Pickleball Athlete Sponsorships
How to find the right athletes, structure deals that work, measure ROI, and avoid the pitfalls that waste your sponsorship budget.
Feb 5, 2026Read more
Athletes7 min read
DUPR Ratings Explained: How Your Score Directly Affects Your Sponsorship Value
DUPR is the universal rating system for pickleball. Here's how it works, why brands use it to evaluate athletes, and how to make yours work for you.
Jan 28, 2026Read more
Athletes9 min read
From 3.5 to Sponsored: How One Recreational Player Built a $12K Sponsorship Portfolio
Sarah Chen picked up a paddle in 2023 with zero competitive experience. By 2025, she had five sponsors. Here's exactly how she did it.
Jan 20, 2026Read more
Strategy8 min read
How to Price Your Sponsorship: 2026 Market Rates for Pickleball Athletes
Real data on what pickleball athletes are earning at every level. Use these benchmarks to set an ask range that's competitive without leaving money on the table.
Jan 15, 2026Read more
Strategy9 min read
The Pickleball Content Playbook: What to Post, When to Post, and What Brands Actually Want to See
A tactical guide to building a social media presence that attracts sponsors, with specific content ideas, posting schedules, and real examples.
Jan 5, 2026Read more
Brands9 min read
What Makes a Sponsorship Last: Lessons From Pickleball's Best Brand-Athlete Partnerships
Most sponsorship deals don't renew. The ones that do share specific patterns around communication, content delivery, and mutual investment.
Dec 28, 2025Read more
Athletes10 min read
Your First Sponsorship Offer Arrived. Now What? A Step-by-Step Negotiation Guide
A brand just reached out. Don't panic, don't undersell yourself, and don't say yes to the first number. Here's exactly how to handle the conversation.
Dec 20, 2025Read more